Privacy Policy

We collect information pertaining to your identity, demographics and behaviour when you use our Website or otherwise interact with us.

The information collected may include:

• Registration information such as name, date of birth, address, gender, telephone/mobile number, email, occupation and proof of identity/address.
• Bank account, credit card, debit card or other payment-instrument information required for a transaction.
• Biometric information such as facial features or physiological information to enable certain shopping features.
• Shopping behaviour, preferences, call data records, device location, voice, browsing history and other information supplied from time to time.
• Automatic information including IP address, login details, password, device location, content interactions, purchase and content-use history, URL clickstream, date/time, products viewed or searched, response times, download errors, visit duration, page interactions and phone numbers used to contact us.

We use cookies on certain pages to analyse web-page flow, measure promotional effectiveness and promote trust and safety.

Cookies are small files placed on your device. Some features require cookies, and cookies may reduce how often you need to re-enter a password.

Most are session cookies. You may decline or delete cookies through your browser, although certain features may become unavailable.

Information is used to provide services and features that meet user needs and improve products and services.

Information may be used for the following purposes:

• Provide a seamless purchase and delivery experience.
• Communicate with users.
• Comply with legal obligations.
• Undertake internal research on users’ demographics, interests and behaviour.

We may share your personal information internally within Mitpal Enterprises Private Limited, our other affiliates and partners to provide access to services and products offered by them.

These entities and affiliates may market to you as a result of such sharing.

We may disclose personal information to third parties to provide services and products, comply with legal obligations, enforce the Terms of Use, facilitate marketing and advertising, and prevent, detect, mitigate or investigate fraudulent or illegal activity.

Personal and sensitive personal information may be disclosed to government or authorised law-enforcement agencies where required by law or reasonably necessary to respond to legal process.

Users may opt out of non-essential promotional and marketing-related communications from us, generally or on behalf of partners, after setting up an account.

We use third-party advertising companies to serve ads when you visit the Website.

These companies may use information about visits to this and other websites, excluding name, address, email and telephone number, to provide advertisements about goods and services of interest.

By visiting the Website or providing information, you consent to collection, use, storage, disclosure and processing in accordance with this Policy.

If you disclose another person’s information, you represent that you have authority to do so.

You consent to contact by SMS, instant-messaging apps, phone and email for stated purposes.